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Retail Sales’ Ripple Effect


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The US economy is driven largely by the consumer, with retail sales making up almost 20% of US GDP. These sales spur a ripple effect, as retailers purchase from manufacturers who purchase from raw material suppliers. Different retail sectors such as automotives and groceries have experienced different changes in demand over the past few months as lockdowns have changed consumer behavior. Of course, e-commerce continues to grow. Ultimately, the recovery will depend in large part on the consumers’ willingness to go back out and open their wallets.

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